PPC – Pay Per Click
PPC stands for Pay-Per-Click, and it’s a very popular form of online marketing. It finds ways of using search engine advertising and generate clicks to your website. If you have ever seen one of those sponsored ads at the top of a search engine result page. They’re often marked with a green label, and that’s pay-per-click advertising. For example, with Google’s search engine, that’s called Google Adwords or PPC.
The way it works is simple. Every time someone clicks the ad that leads to your website, you are paying a fee to the search engine. This is why it’s called pay-per-click marketing. Sure enough, this might sound counter-productive. But when you have a PPC campaign that is well-thought-out, you will find that the fee is something you can ignore. If, for example, you’re paying $15 for a click, but that click gets you a $450 sale, it’s more than worth it, isn’t it?
PPC marketing has one unique advantage. Search engines don’t reward the ad space’s highest bidders. Instead, they reward the highest-quality ads, the ones that are most popular with users. You are getting rewarded for good performance. If you have good ads, you have better click-through rates, as well as lower costs.
Pay Per Click Marketing
Pay-per-click marketing is great for everyone if done the proper way. For searchers, research shows that searchers click on paid ads the most. In fact, what this shows us is that people don’t mind advertising. As long as advertising is something that fits their needs. Providing that, you won’t have potential customers angry because you’re serving them ads that have what they’re looking for.
It’s also good for search engines, too. PPC marketing will allow a search engine to cater to both searchers, and advertisers, at the same time. The searchers are the user base, and the advertisers are where the revenue comes from.
And the most important part, PPC is great for advertisers like you. It gives you an excellent opportunity to display your message to people who are looking for your product or service. Searchers, through the search query, show you their intent. And you, as an advertiser, can measure the quality of the traffic that results from the campaign.
PPC Agency | PPC Management Services
A successful PPC agency relies on two things, a good campaign, and tracking. Thus, we know how to kick things off with the campaign, and we’ll track its performance and improve it if necessary. So how do PPC management services work?
First, we add keywords that are relevant to your business. And the services you offer, to expand the campaign’s reach. Second, we will also add negative keywords, ones that don’t convert, to reduce any wasted spend. Your ad groups will become smaller, more relevant ones. This lets you create more targeted landing pages, and improves click-through rate.
Also, we will refine your landing pages with better content and calls-to-action. By doing this, we are aligning those landing pages with individual search queries. Your traffic shouldn’t all go to the same page. Last but not least, we’ll review any costly keywords. Not all keywords are worth it, especially ones that are expensive, yet underperforming.
A PPC agency will make your online presence successful making sure your business grows and reaches new customers. Hence, a well-thought-out pay-per-click marketing campaign can be very helpful here. Don’t hesitate – contact us and allow us to take care of you.